COFFEE, GROUNDED IN ETHICS
Have you ever taken a moment between sips of your favorite beverage to wonder where it came from? How does the coffee you're drinking effect the people or the environment in which it's grown? What about the farmers who grew it? How are they treated? How 'bout what's actually in the drink? Was your coffee grown using pesticides and/or herbicides?
Coffee is among the most widely consumed products in the world and impacts millions of lives beyond the people who just grab a cup and go every morning.
The answers to the above questions become increasingly important as well as less available while the coffee industry continues to grow.
So how, in an industry of notorious ambiguity, can you be sure that the coffee you're drinking is grounded in ethics?
FAIR TRADE™ CERTIFICATION
Fair Trade certifies that everyone who has worked with your coffee, from the farmer, to the transporter, to the roaster, has been paid more than fairly for their goods or services.
The USDA Organic seal means the coffee you're drinking is free from synthetic additives like pesticides, chemical fertilizers, and dyes, and must not be processed using industrial solvents, irradiation, or genetic engineering.